White Gold Jewellery

BuyWhiteGold.co.uk is your number one shopping website featuring the largest range of white gold jewellery from recommended retailers to buy online.

We feature white gold from a whole range of jewellers meaning you have the widest range of both Ladies’ and Men’s white gold available to buy online at the very best prices around, right at your fingertips.

Use the menu to the right to view our whole range of white gold jewellery including rings, necklaces, earrings, chains and cuff links as well as many more.

Ladies White Gold:

Bracelets	Bangles	Earrings	Necklaces
Rings	Eternity Rings	Engagement Rings	Wedding Rings

The first white gold was introduced in the 1920′s. The purpose of its creation was to serve as an alternative for those seeking a silver-coloured setting for engagement and wedding rings, but could not afford platinum. It is much stronger than actual silver and not as costly as platinum, making it a lovely substitute.
Many different variations exist concerning the formulas used to create white gold, and there is no universally accepted standard. The World Gold Council is still trying to reach unanimous agreement concerning acceptable guidelines. The creation of white gold is achieved by alloying yellow gold with other elements such as zinc, palladium, and of course, a certain amount of actual platinum. This achieves the look of platinum without the costly expense.

White Gold – A Beautiful Choice

Over the past decade, the number of women choosing to buy white gold jewellery has steadily increased. This precious metal has consistently gained consumer attention, and at certain times, its popularity has even overshadowed that of yellow gold. One only has to look at this type of gold to see why it has become increasingly popular over the years, and why it will probably remain so.

The option of white gold jewellery has great appeal to women for many different reasons. It is a colour that lends itself easily to different skin tones and attire, and also, when it is the chosen setting for diamond jewellery, the brilliance is exceptional. Since silver is one shade closer to diamond coloured stones than yellow gold is, it can make the piece of jewellery appear larger and more radiant. Also, since it is a cool tone, it lends itself to almost any colour gemstone with even more flexibility than yellow gold. Women have described white gold as absolutely stunning when it is set with sapphires, diamonds, or pearls.

One instance where white gold has at times eclipsed the popularity of yellow gold, is in the case of engagement rings and wedding bands. When a prospective bride and her fiancée embark on the search for the perfect engagement and wedding ring set, many find that they prefer the look of white gold, after trying on rings and comparing the two shades against each other. Since consumer demand has increased for this type of setting, there are now just as many design options available in white gold as there are in yellow or rose gold.
A good jeweller knows he or she must keep a wide variety of white gold jewellery in stock to consistently satisfy today’s customers.

The Beauty of White Gold – Not Just For the Ladies

The sole purpose of wearing jewellery of any kind is appearance. Whether one wishes to make a statement, attract admiration, or simply add flare to an outfit, white gold jewellery is an excellent way to accomplish this. This is true no less for men than for women, and the variety of white gold jewellery styled for men is constantly on the increase.

Mens White Gold:

Mens Chains	Mens Earrings	Mens Rings	Mens Wedding Rings

Sophisticated and elegant, white gold makes a good choice for wedding rings as well as watches, and lends itself easily to other masculine jewellery styles. It gives off the appearance of platinum, whilst at the same time being a bit more gentle on the wallet. This makes it a lovely choice for men, as they have a tendency to be slightly more conservative than women when buying jewellery. It is also an interesting fact that surveys show a greater percentage of men prefer white gold to yellow or rose gold when selecting jewellery for themselves.

White gold is durable as well, which is something one may wish to consider when planning to buy white gold jewellery for men, as it may at times be subjected to rougher treatment than that of women’s jewellery.
Since men’s jewellery is not fashioned with actual gemstones quite as often as women’s, but rather created to showcase the precious metal itself, white gold is an excellent choice. It gives a certain brilliance that yellow gold, as fine as it may be, cannot quite achieve. These are among the many reasons that make white gold as lovely a choice for men as it is for women.

Some Options Available When Deciding to Buy White Gold Jewellery

Often expressed in the form of a ratio, the purity of white gold is referred to by using the term carats. As stated earlier, the various colours of gold are obtained by alloying it with other metals in different proportions. For example: 14 parts gold and 10 parts alloy is the combination that makes up what we call 14 carat gold. Subsequently, 6 parts alloy and 18 parts gold achieves what we know as 18 carat gold, and so forth. Common grades of gold include, 22, 18, 14, and 10 carat, and naturally 24 carat, which is considered pure gold. These options are available when buying white gold jewellery, just as they are for yellow or rose gold. The carat one selects largely depends on personal preference and, of course, one’s budget.

The beauty and variety of white gold jewellery make it an appealing choice for both men and women, and it is sure to continue to gain even more popularity as time goes on. One would do well at any time to make white gold his or her choice in jewellery.

As with any purchase, when an individual decides to buy white gold jewellery, it is always a good idea to comparison shop and familiarize oneself with the warranties covering the various jewellery pieces, and the return policy of the retailer chosen. Doing so will help to ensure satisfaction with the purchase for many years to come.